In a competitive hiring environment, job seekers will come across hundreds of companies during their job search. With so many options, why should they pick you over another company? The answer lies in your employer brand.
Even before the pandemic, employer branding was critical to a successful recruitment strategy. Today, it matters even more. Priorities have changed for employees. They have a powerful new awareness of the impact work has on their lives—and are making educated career decisions based on what they can find out about a company’s reputation, values, and work environment.
A strategy to position your organization as an ‘employer of choice’ for current and future employees. Your employer brand refers to your reputation, your values, and what it’s like to work for you.
A strategy to position your organization as an ‘employer of choice’ for current and future employees. Your employer brand refers to your reputation, your values, and what it’s like to work for you.
A strategy to position your organization as an ‘employer of choice’ for current and future employees. Your employer brand refers to your reputation, your values, and what it’s like to work for you.
A strategy to position your organization as an ‘employer of choice’ for current and future employees. Your employer brand refers to your reputation, your values, and what it’s like to work for you.
of active job seekers are likely to apply to a job if the employer actively manages its employer brand
of employees and job seekers research company reviews and ratings to decide where to apply for a job
of active job seekers are likely to apply to a job if the employer actively manages its employer brand
Glassdoor
Opens in a new window.of employees and job seekers research company reviews and ratings to decide where to apply for a job
Glassdoor
Opens in a new window.50% of candidates say they wouldn't work for a company with a bad reputation, even for a pay increase
HR Daily Advisor
Opens in a new window.50% of candidates say they wouldn't work for a company with a bad reputation, even for a pay increase
HR Daily Advisor
Opens in a new window.Your employer brand is your competitive advantage, so why not put effort into it? Here’s how you can implement an employer branding strategy:
Developing a message about who you are, what you do, and why you’re a great place to work is key to helping prospective hires envision a future at your company. These are messages that should be communicated consistently across all platforms that are relevant to the organization's business efforts (company website, career sites, social media, 3rd party review sites) as well as during all touch points of the hiring process.
Being authentic is key when attracting talent. Everything you are saying (and showing) must be real. If a candidate feels they are being misled, they will not hesitate to withdraw from hiring process.
That’s why it’s critical for companies to understand how current employees perceive the brand. Platforms like Glassdoor, LinkedIn, and various job boards make the employee experience more transparent. If the hiring manager is communicating one thing, but current (and former) employees have consistently said the opposite, these mixed messages can lead a top applicant to accept a job elsewhere.
CareerPlug
Opens in a new window.Social media is often one of the first places where job seekers look when researching a prospective employer. Companies can use this to their advantage by establishing a strong presence on sites like Facebook, LinkedIn, and Glassdoor. Give candidates a behind-the-scenes look at what it’s like to work for your company by:
This is also a great opportunity to leverage current employees as brand advocates! In addition to sharing employee testimonials, encourage staff to build their own brands and share their stories.
This is also a great opportunity to leverage current employees as brand advocates! In addition to sharing employee testimonials, encourage staff to build their own brands and share their stories.
Developing a message about who you are, what you do, and why you’re a great place to work is key to helping prospective hires envision a future at your company. These are messages that should be communicated consistently across all platforms that are relevant to the organization's business efforts (company website, career sites, social media, 3rd party review sites) as well as during all touch points of the hiring process.
Being authentic is key when attracting talent. Everything you are saying (and showing) must be real. If a candidate feels they are being misled, they will not hesitate to withdraw from hiring process.
That’s why it’s critical for companies to understand how current employees perceive the brand. Platforms like Glassdoor, LinkedIn, and various job boards make the employee experience more transparent. If the hiring manager is communicating one thing, but current (and former) employees have consistently said the opposite, these mixed messages can lead a top applicant to accept a job elsewhere.
CareerPlug
Opens in a new window.Social media is often one of the first places where job seekers look when researching a prospective employer. Companies can use this to their advantage by establishing a strong presence on sites like Facebook, LinkedIn, and Glassdoor. Give candidates a behind-the-scenes look at what it’s like to work for your company by:
This is also a great opportunity to leverage current employees as brand advocates! In addition to sharing employee testimonials, encourage staff to build their own brands and share their stories.
This is also a great opportunity to leverage current employees as brand advocates! In addition to sharing employee testimonials, encourage staff to build their own brands and share their stories.